Many entrepreneurs would like to know whether to brand themselves or their small start -up. They will list the benefits of each with each decision’s disadvantages- a great place to begin with. That’s how decision-making process starts for every decision. What if the entrepreneur wants both? What should be the decision-making process? How much budget is involved? Are qualifications required?
Before listing the advantages and disadvantages of each option, it is advisable to start with the why and where questions. Why do you want to be a personal brand? Why do you want your business to be a brand? Are these both in sync with each other or is there a gap between the two that you are choosing between one of thee a business owner? Is it the budget, desire to be a branded business owner, lack of qualifications?
The question of either-or is a limiting question and will generate limiting solution- solutions are not dependent on your resources, qualifications, or experience. These originate from the question you have- the mind is your genie- a solution cave of wonders- ask Aladdin, he will tell you- a flying carpet, a princess, and gold. So learn to ask the right question. Walnutspine’s personal branding online course guides you in asking the right question- right for you and maybe wrong for someone else. Customized questions and answers- the magic of having a genie with unlimited power and abilities.
Common Reasons for Avoiding Being a Personal Brand
- Lack of Qualifications– Uneducated? Less qualified? Never achieved anything in life? No money to spare? What out of these is stopping you from becoming a personal brand? Think, ask question from yourself, seek answers, and then involve your brain for help. These are just limitations of your though processes- expansion of your brain opens up the unremovable stone in front of the cave in which the bottle with genie is kept.
- Ownership of Branded Business– Did you start a small company just to be an entrepreneur, an owner of a company that everyone will know? Great- will it become branded? How do you know? What gives you the confidence? You have the resources- but why don’t you use your biggest resource- you yourself. Why is there the question of choice between branded business and branded you?
- Lack of Resources especially Financial– Short of money? Think money is required for promoting both? Think after you make money from your business you are yet to start or have started, you will brand yourself? Time can be a great enemy or a great friend- utilize it to your benefit- alternatives that can go together are no longer alternatives- they create a synergy within the limited resources.
Common Reasons for Avoiding Branding the Company
- Satisfied with What I have – The business is generating profits, has few clients, and is taking care of me and my family. Common fallacies that keep you small and below your potential. If you can be successful in starting and making new clients, what is stopping you from scaling and branding your business?
- Branded Business Invite More Legal Scrutiny – As the businesses grow, they come in public eye. This is not the reason for legal complications- illegal activities, breaking the laws in a manner detrimental to stakeholders can invite legal scrutiny. Do you want to engage in these? Are you? No? Then where is the fear? People say so-let them.
- Branded Business Invites Bigger Competition – Great- congratulation ! You can then gain more and better abilities to operate and out-race them. More revenue, more profits, more wisdom, more abilities- heaven, isn’t it?
Online Course in Personal Branding by WalnutSpine- The Genie
Walnut Spine offers online course in personal branding that allow you to study at your own pace and conveniently, and from anywhere in India. It guides you with specific higher level strategies and tactics to become an achiever. The magic of vision, exploration of mind, and connection- transform yourself into a brand- a magic of power and creation. Visible owner of creating yourself as someone to be looked upto by others.
The course offered is hands-on as it
- provides hands-on training through videos, text content, projects, and Zoom
- give you an opportunity to meet face-to-face online with a leading expert.
- flexibility of online learning
- customized solution project.
FAQs
Q: Do I have to become a Personal Brand?
No. Yes. If you think you cannot, you are right. If you think you can, you are right. What do you think? Why? There is no have to in this world- do you want to? Why? Why not? Personal branding is all about what do you want- clouds, dreams, magic, and you- not childhood, not lies- simple fact of us on this earth. Decide what do you want.
Q: I want to be a powerful brand but isn’t Magic for only for the rich and connected?
No- it is for anyone with an ambition to become a powerful achiever- this includes students, professionals like C.A.s or lawyers, front end executives, knowledge seekers, public sector employees etc. Remember the genie in your head- your brain- creator of all you see outside in the world. From agriculture to Robots- all given by genie to its owner.
Q: Personal Branding is for power and ruling others. I am already doing that in my job/ profession. So why should I learn from a Personal Branding expert?
Human beings are irrational- cant differentiate between logic and right decision. Idea that seems logical may not be your direction- do you know the difference between an emotional decision and your decision? Your decision may have both emotions and logic but are you going in the right direction? Is it where you want to go? Is your GPS taking shortcuts at your cost?